benben.mobi

benben.mobi is keyword-driven: the SLD "benben" does the positioning work that a brandable would need marketing dollars for. At 6 characters the name sits in the short bucket — not ultra-premium, but comfortably in the zone where brandable startups shop. The phonetics are balanced between vowels and consonants — typical for a pronounceable English-style name. In .mobi the valuation compresses toward the commercial value of the SLD itself rather than the TLD premium. The Wayback Machine has no archived snapshots of the domain, suggesting it was parked or lightly used in any prior registrations. Weak DQS (44/100) means the pipeline saw more penalty than positive signal. These names occasionally find a buyer but the base rate is low. Because the name is still in redemption (day 3 of 30), its future is largely controlled by whether the prior registrant pays the restore fee. Bottom line: the score doesn't justify an aggressive chase. Include it on a passive watchlist at most.