niki.love

niki.love is a keyword-forward name — "niki" carries intrinsic meaning before any branding layer is added. At 4 characters it lands in the "very short" bucket, which is where the aftermarket premium lives — sub-5 names in any desirable TLD are scarce and defended. Vowel-heavy and smooth to say aloud. In .love the valuation compresses toward the commercial value of the SLD itself rather than the TLD premium. The Wayback Machine has no archived snapshots of the domain, suggesting it was parked or lightly used in any prior registrations. At DQS 48, the name sits in the mid band — not an automatic buy, but worth evaluating against a specific use case rather than on its own merits. Because the name is still in redemption (day 2 of 30), its future is largely controlled by whether the prior registrant pays the restore fee. Bottom line: evaluate this one against a specific use case you have in mind. Mid-band names don't sell themselves — they sell when the buyer is already looking.